Promotional Marketing and Event Management (20IMC14I)Module Leader: Halim Aboseif

This is a group project where we learned to manage and organize an event. it included the following:

· Event name

· Event logo

· The purpose of the event

· Target audience

· Event theme

· The 5 main questions

· Budget

· Event Agenda

· Function sheet

· Execution elements

· Event marketing tools

· Risks

· Excel sheet

My Part was:

· Event name

· The purpose of the event

· Target audience

· Event theme

· The 5 main questions

ADHD Enlightenment Event

My reflection for this assignment:

This is a group project where we were assigned to manage and organize an event and making market plan to the event by theoretical and practical methods. The assignment made us use many events management and marketing tools and create whole plan, theme and agenda for the event and chose the right target audience for the event. the idea behind the event was event to raising awareness about ADHD For parents who had Children with this case. I have learned from this assignment how to use the right marketing tools and how to make any event under control and make it success. I faced some difficulties in this assignment, as it is the first time, I have been assigned to manage an event from the very beginning of the idea and the logo until the methods of marketing it, the elements of implementation and execution elements. Despite that, the module was extensive, and it was enough to make us fully aware of all the necessary steps to implement this event, choose the right target audience and the appropriate theme to attract the audience, as well as organize the agenda in the appropriate pace to make the audience enjoy and not get bored. I learned to use the right marketing tools and how to bring any event under control and make it successful.

Project Link:

https://docs.google.com/document/d/1yzW6cT0QvNt5sfiSO2rqCR_WZxrxkiDu/edit