Online PR and Marketing (21IMC15H)

This is a group project where we conducted an online advertising and pr campaign for an Egyptian brand, it included the following:

• Channels to use.

• Campaign objective.

• Implementation.

• Macro influencer: Hadia Ghaleb

• Budget

• Template for persona (Sherine Ahmed)

• Competitors.

• Unique selling propositions.

• The tools to be used for this campaign.

• Social media analysis.

• KPIs.

• Measuring the KPIs.

• Micro influencer: Radwa Tarek

• Brand personality

• Target audience

• Existence presence on social media

• Content calendar

• Timeline and Brand persona.

• Templet 2 (Sara Ahmed)

• Posts and content

• Key insights

• Societal insights

My part:

· Template for persona (Sherine Ahmed)

· Competitors.

· Unique selling propositions.

· The tools to be used for this campaign.

· Social media analysis.

· KPIs.

· Measuring the KPIs.

· Micro influencer: Radwa Tarek

My reflection for this assignment:

This is a group project where we were assigned to an online campaign and PR for the brand, after having bad reviews and old reputation. the assignment made us use many advertising tools and create KPIs for the brand and build images representing our visuals for the campaign. I have learned from this assignment how fast is the pace of advertising and how the consumer tastes shift radically fast. This assignment included many challenges and obstacles such as Keeping your data well-organized and meeting the expectations of the assignment, where also we had to put into consideration the loyal customers of the other competitors. Also, it was challenging in implementing the proper steps, but overall, all it was an informative assignment that was comprehensive and interesting. On the other hand, the assignment helped me in understanding the importance of online PR and the importance of securing positive media coverage in online publications and having a strong presence on social media that enhances my credibility and improves both the quantity and quality of leads generated for my business. Yet the fact that Staying organized really is harder than ever but this assignment through the weekly feedback contributed to teach us how to be organized and better at time management. Also, it helped me in making my academic performance and attendance better through having beneficial tutorials and lectures more than any other module, it was a very interactive course and assignment what helped me in gaining new skills, personal and academic skills.

Assignment link:

https://docs.google.com/document/d/1DYpsZWi7KAaam094cV3YCgUCTIxLNp6J/edit?usp=sharing&ouid=115393042193296252060&rtpof=true&sd=true