- salma samir
- Jun 5, 2022
- 2 min read
Updated: Jun 7, 2022
ADVERTISING CREATIVITY (20IMC12I) DEGREE YEAR TWO - SEMSTER ONE
That was a group project where we were obliged to handle a non-existing product and present the following:
My part: all group member work together
• Background
• USP of The Product
• The Insights
• Slogans
• Research
• Problem Statement
• Brand Promise
• Visual Presentation
• Brand Manifesto
• Mood Board
• The Campaign and Ad
• Budget and Timeline
• Campaign Legs
• Campaign Brief
• Campaign Canvas
"ERO LAPTOP"
All group member works together However, I focused on produce Problem Statement, Campaign Brief, Slogans, and insights.
My part at this module was involving both the theoretical and practical parts of the assignment, however I enjoyed the practical part very much and the teamwork was smooth and joyful. The module was very interesting to us and informative, it was in my opinion the closest to the real-world creative work and processes. Also, the assignment put us outside of our comfort zone what made it very exciting.
I was first nervous with this assignment as I thought that it would be very challenging to write about something does not exist. The obstacles we had was at finding a logical vision for this product, and finding the elements that will suit it, for example we could not find a graphic or an image that fits our description of the product where we thought that we cannot then produce the ad. Also, finding an imagination for a solar product made us search a lot at other fields to understand the criteria of such products.
On the other hand, this module is very creative and challenging and I found myself enjoying it a lot, I found that I like challenging tasks and I enjoy searching for new information, also the colors and visuals at this assignment as part of the educational process was very encouraging and unique that helped me to gain more focus and excitement, what gave me an insight of what I might use in the future at my work system.
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