International Affairs (21IMC13H) Year 3 - Semester 1

This is a group project where we were obliged to create a nation branding analysis for the country, it includes the following:

· Introduction

· Overview

· Nation brand

· Public diplomacy

· Branding strategy of the country

· Successful branding campaign

· The current position of the country

· Economically

· Vital actor in a metropolitan region

· The obtained image of the country

· Applied theories and communication model

· The System Theory

· Grunig & Hunt Model of Communication

· Conclusion

My part is:

o Introduction

o Branding strategy of the country

o Applied theories and communication model

o Conclusion

The Grand Duchy of Luxemburg

This paper is a group project that examines the nation branding and obtained image in Luxembourg among the nations, highlighting the branding strategies and theories applied. I have learned from this assignment the beauty of identifying the nation brand of each country and how it became a powerful tool and investment, that causes an increase at the power and the economy of the country. However, this assignment included many challenges and problems, we first could not find the proper sources or enough information for this rich assignment, also, the non-academic ere not acceptable, also we did not pick the country in contrary it was pre-selected for us. However, it was also very challenging to apply the theories’ part over a practical implementation as we had to study the lectures more than once to apply it correctly, also it was very hard to find the statistics and numbers as we were asked to, not to mention the word count that did not fit the information that we found. However, on the other hand, I have found myself learning new concepts and becoming more aware of what makes a country more powerful than the other, and how that every representation of every element of the country contributes to the power of the country and its image. As a country's brand can have large impacts on its gross domestic product and economic growth. Developing and increasing a country's reputation on a global scale is an important part of managing a country, just as developing and maintain a strong positive corporate brand is an important part of managing a company.