Advertising Campaigns (20IMC08I) DY2- Semester 2

This was a group project were we had to make an assignment that rebrand ‘’Mii’’ with a new strategy, it included:

· Introduction

· Objectives

· Consumer Profiling

· Persona

· SWOT Analysis

· Budget

· Communication Platforms

· Concept and Message

My part was:

· Persona

My reflection for the assignment:

This assignment is a group project where we were assigned to relaunch an existing brand that was failing or becoming out of the market through new marketing strategies that were practical. I have learned from this assignment the practical strategy to enter the market and rebrand the brand in a proper successful way. The assignment had few challenges, it was a very delightful assignment that helped us in maintain an image of a brand and change it into a new one that has new criteria and hence new audience, it was very informative and fun assignment. The main challenges were in finding sources of the brand outside the reviews of the consumer, where we had to conduct a real life interview with the owners to find the information, on the other hand, writing the persona and contributing at the assignment as a whole was very informative and new, I have learned that a new image means a new personality for the buyer, and I found myself very interested in doing the persona research and create visualizations of what we are aiming, it also made me think about graphic designing at the future due to my interest in designing and creating. The main outcome of this assignment was my ability to present what I was conduction in terms of information theoretically and turn it into visuals and creative creation instead of form of sentences, but in way of making it more of a storytelling way, what made me appreciate this module and this new experience in making personas.

The assignment link:

https://docs.google.com/document/d/1ava8RXAMLG9Pfw8ccgu2CwTlcMTCJy74/edit?usp=sharing&ouid=115393042193296252060&rtpof=true&sd=true