Integrated Marketing Communication (20IMC09I) Year 2 - Semester 1

That was a group project where we had whole research about rebranding MySpace to the Egyptian market again, the assignment included the following:

· Literature Review

· Executive Summary

· Background

· Introduction

· The Emergence of Internet and Social Media

· Origins of MySpace

· The Current Stage of MySpace

· Industry Analysis

· SWOT Analysis

· Problem Statement

· Sexual Assault of Minors

· Personal Information of Adolescents on the Internet…

· Real Software Abstraction

· Competitive Analysis

· Target Audience

· Marketing Communication Program

· Musician and Billboards

· Influencers

· Celebrities

· Digital Marketing Advertising

· Marketing Mix Strategies

· Primary Research

· Research Purpose

· Research Problem

· Research Questions

· Hypothesis

· Further Information

· Methodology

· Participants

· Instruments

· Procedures

· Results

· Survey Results

· Interviews Results

· Focus Group Results

· Themes

· Conclusion

· Recommendations

My role was:

· Background

· The Emergence of Internet and Social Media

· The Current Stage of MySpace

· Research Purpose

· Research Problem

· Research Questions

· Hypothesis

· Further Information

Rebranding MySpace

This assignment was an important group project, an integrated marketing communication proposal for Myspace to enter the Egyptian market again, this project used many theoretical steps and practical implementation for our vision for its campaign. I have learned from this assignment that the proper information and well-studied steps may lead any brand or product that was falling at the market to become in a better place. Yet it had many challenges, where it was very hard to find the proper information and use the academic sources and it was very challenging to put what we found into academic research, also it was a very long assignment that is full of steps that was challenging to keep up with properly. It was a big and new assignment to us what made it difficult to reach the right steps from the first trail. However, on the other hand, my evaluation for this assignment is that it helped me to be more into research and appreciate the academic researchers at the field of marketing, especially after I learned how to conduct one. I have noticed that I have became more aware of the marketing process and learned a lot form the assignment. Also, I have learned that the best way to enter the market again was built on identifying the target audience correctly and present their needs as a priority, also putting into consideration the environmental scan of information about the competitors and the market share, beside the laws and economy of the country.

Assignment link:

https://docs.google.com/document/d/1OG8blrFx7j4AtF9nfKszBBvrhen5sJIN/edit?usp=sharing&ouid=115393042193296252060&rtpof=true&sd=true