Social Marketing (21IMC17H) Year 3 – Semester 1

This was a group project which we were obliged to solve a social issue through marketing campaign.

Through this assignment we have done the following:

· Introduction

· Campaign Focus

· Campaign Purpose

· Environmental Scan

· Previous Campaigns

· Policies

· Laws

· Best Practices and Lessons Learned

· PEST Analysis

· Stakeholder Analysis

· SWOT Analysis

· Segmenting the Market

· TARPARE Model

· Primary Target Audience

· Secondary Target Audience

· Social Norms and Social Change Theories

· Marketing Campaign Objectives

· Marketing Mix/ Marketing Strategy Development

· Positioning Statement

· 4P’s

· Social Marketing Tactics

· Social Marketing Research Brief

· Monitoring and Evaluation Plan

· Budgeting

My part:

· Background

· Environmental scan

· Stakeholders’ analysis

· PEST

· SWOT

· Monitoring and Evaluation Plan

‘’Food waste management in hotels’’

My part at this assignment was very theoretical and included a lot of research at all levels, it made me more aware of the importance of serving the society and also aware of how hard and professional it could be, as part of the solution. Also, I was working in a good team that had a smooth work atmosphere what helped me in raising more questions and learning from my team and vice versa.

This assignment was made to solve a social issue that many were not noticing, However, this assignment was very challenging to me, as it did not have enough sources for the issue in Egypt, what made my go through the global point of view and link it to Egypt, also we had conducted the primary research to fill the gap. Also, the new theories at the assignment were very challenging were I had to spend a lot of time with my tutors to understand them fully and use them correctly. Also, this assignment provided many feedbacks and evaluation sessions more than any other module, we were grateful for that, and by the end of the submission I found myself fully aware of the full process of social campaign even that I have only written one part of it, due to the feedbacks and sessions. Also, I have found myself caring about the social issues more and become interested at participating in them form now and on. Also, it made me interested in looking for job vaccines at this field more where I can practice what I have learned theoretically.

Assignment link:

https://docs.google.com/document/d/1tJzGWqDBd4GKSCNY0Z4mJVuyYM9UAnjd/edit?usp=sharing&ouid=115393042193296252060&rtpof=true&sd=true